We help global brands envision social media as an
indispensible, critical, and manageable business process.
Disruptions led by the so called "new new media"
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Disruptive innovations come in two forms; competence
enhancing and competence destroying. The great news for
publishers and media is that the disruptions caused  
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Advertising agencies have had a hard time building
competences in new technologies and methodologies
ever since the advent of communication
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The power of social networks has increased far more than
merely having a control over an install base of hundreds of
millions of active users to what some refer to as
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